SAS continues to dominate sustainable aviation as Danish and Swedish consumers once again recognize it as the most eco-friendly airline in 2025, reaffirming its leadership in green air travel. The latest Sustainable Brand Index survey highlights SAS’s strong commitment to environmental responsibility, with its ongoing investments in fuel-efficient aircraft, carbon reduction initiatives, and alignment with the UN’s Sustainable Development Goals. By expanding its fleet with next-generation Airbus A320neo and A350-900 aircraft while retiring older models, SAS significantly reduces emissions and strengthens its position as a pioneer in sustainable aviation.
SAS Leads Aviation Sustainability Rankings Once Again
SAS continues to lead the aviation industry in sustainability, with Danish and Swedish consumers once again ranking it as the most sustainable airline brand. The latest Sustainable Brand Index survey highlights SAS’s strong position as a pioneer in eco-friendly aviation, reinforcing its commitment to greener air travel.
Sustainable Brand Index Recognizes SAS’s Leadership
As Europe’s largest independent brand study, the Sustainable Brand Index evaluates consumer perceptions of corporate sustainability. Since 2019, Danish consumers have consistently rated SAS as the most sustainable airline, securing the top spot for the sixth consecutive year. In Sweden, SAS has dominated the category since 2011, marking its 14th win in the survey.
Consumer Insights and Rankings
The study gathered insights from 10,000 Danish and 25,000 Swedish consumers, who assessed 260 Danish and 434 Swedish brands based on their alignment with the UN’s 17 Sustainable Development Goals. These rankings reflect SAS’s strong reputation for environmental responsibility and its ongoing sustainability efforts.
SAS Expands Fleet with Eco-Friendly Aircraft
In its ongoing push for sustainability, SAS expanded its fleet in 2024, adding twelve Airbus A320neo and one Airbus A350-900 while retiring older, fuel-intensive aircraft. With a total of 73 A320neos, SAS has positioned itself among Europe’s largest operators of new-generation aircraft, significantly reducing emissions.
SAS leads sustainable aviation in 2025 as Danish and Swedish consumers once again rank it the most eco-friendly airline. With investments in fuel-efficient aircraft and carbon reduction initiatives, SAS continues to set industry benchmarks for greener air travel.
Commitment to Long-Term Sustainability
SAS firmly believes that achieving long-term financial stability depends on social and environmental responsibility. By prioritizing fuel-efficient aircraft and reducing its carbon footprint, SAS continues to set industry benchmarks for sustainable aviation.
“We are proud and honored to receive these awards. At SAS, we are committed to driving sustainable aviation forward—continuously improving our processes, from cutting food waste on flights and optimizing routes with a more efficient fleet to forging partnerships for sustainable fuel development,” says Mads Brandstrup Nielsen, Senior Vice President Communications, Public Affairs & Sustainability at SAS.
