Marico today announced that it has unveiled its latest product innovation with the introduction of Saffola Masala Millets in two new flavors: Masala Delight and Tomato Delight. This launch marks a significant expansion of Saffola’s millet portfolio, furthering the brand’s commitment to promoting nutritious and flavorful “better for you” products that align with modern dietary trends.
As consumer interest in nutrient-dense food options continues to grow, millets have gained popularity for their digestive benefits, rich micronutrient content, and overall positive impact on health. Saffola Masala Millets cater to this demand by offering a convenient, ready-to-cook option that encourages the incorporation of millets into daily diets, supporting the government’s vision of popularizing millets, or ‘Sri Anna,’ across India.
The new flavors are designed to appeal to Indian tastes with a unique blend of spices, providing a satisfying and healthy meal option. Rich in fiber and packed with nutritional benefits, Saffola Masala Millets aim to make healthy eating more accessible and enjoyable for the modern Indian consumer.
